Category Archives: Communication

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Top Five Tech Tools You’re Probably Using – but could use BETTER: part two

Email

INBOX. Reply All. Attach file. Blind CC. When most of us think of email, what comes to mind is how it works. “Is my INBOX full?”  “I can’t open that attachment”  “I hope I did(n’t) hit ‘reply all‘…!”

Rarely do we consider email, a tool as commonplace now as the telephone and postal mail, to be much of a business asset. Everyone has it now, so it’s no longer a big deal, and it’s pretty much taken for granted these days. But this simple tool, properly exploited, can be leveraged in several ways as a most powerful, cost-effect strategic asset.

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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part three

Email Campaigning

I remember attending a meeting when I was IT manager for a New York architectural design firm, and learning that the most important application was not the one that did the drafting, drawing and 3D design… but was Microsoft Outlook – their email program…!

Not surprising, once you consider it. Unless we can communicate with our clients, colleagues, co-workers, vendors and peers, there IS no business. The days of mailroom workers patrolling the aisles with carts, picking up and delivering physical mail all day are not even in the active memory of many of today’s Small Business owners and employees. Email is king and, as such, is easily taken for granted.

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Top Ten Reasons Small Businesses Fail – part three

Marketing

A handful of business cards and a no-frills website are no longer a sufficient Small Business marketing strategy.

The word “marketing” typically brings to mind expensive media campaigns, billboards and the services of highly-paid advertising firms. Clearly many Small Businesses have neither the time nor the resources (money, personnel, expertise) to take this approach to marketing, but that doesn’t let them off the hook.

Many Small Business owners and operators either have prepared a business plan, or know that they should. But many are completely unaware of the the need to prepare a marketing plan. New clients won’t find you just because you want their business, and even existing customers and clients would benefit from an understanding of your full range of goods or services, and a constant reminder that they are available.

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